customer loyalty. Companies continue to exist by achieving their long-term goals; not by making quick sales, offerings, or changes that do not satisfy customer needs. Banking was always elitist until Equity Bank walked into the market with the no deposit requirement and swooped the numbers. Marketing Rubric, if the customers are satisfied with the product, they will buy it again and again and tell other people about it which in turn will attract new customers in the process. Marketing Concept Essay or any similar topic specifically for you. Stomer Orientation mpany Commitment mpany Goals, the first concept that I will define and explain is customer orientation. For example Nokia markets and provides products for its Personal and Business consumers where as an organisation selling phones, would simply have a range for sale. In order to sell, the consumer must want, need and afford the product, therefore without the process of research, development and catering to the consumers needs, (Marketing) Selling would not be as profitable. The main concern to the customer is that the product is there when they want to purchase it- no excuses. On the other hand in the marketing concept before doing production, you assess the need and desire of the customer and then make a product to suit the needs of the customer accordingly. The market concept holds that the key to achieving its organizational goals consists of the company being more effective than its competitors.
Observing the development of marketing concepts, you can identify the tendency.
Free Essay : The marketing concept is a managerial philosophy that an organization should try.
The marketing concept strives to satisfy customers by determining what buyers want and then.
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In order to perform this task will need to base your decision-making on customer's needs and wants. It seems that what equity gk chesterton cheese essay bank capitalized on in this robust cut-throat business arena with 44 players including multinationals all scrambling for a piece of the pie was observing and understanding customers(Kenyans) needs and wants in the banking industry. What this bank has achieved is exceptional over a very limited time period. Essay about marketing environment, marketing environment The effectiveness of the company's operations in the market depends not only on the confrontation of the marketing mix. Huge banks would never give this category of low income earners the time of day. It represents the major change in todays company orientation that provides the foundation to achieve competitive advantage. An organisation that fails to provide marketing will allow itself to be a business that is hoping to simply sell its products by having it available, assuming the consumers will purchase its product. In a market with 44 licensed commercial banks Equity bank has employed unique marketing strategies and very innovative products and services that have made it the financial powerhouse dwarfing banks that have been in the market since Kenyas independence. This may be the result of an ineffective. The bank also participates in farmers open field days and agricultural shows.
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